Will having my picture on my massage business webpage attract sexual solicitations?
In a career as fulfilling as massage therapy, it stinks to deal with the raised eyebrows, off-color jokes, and innuendo that comes along with telling someone what my vocation is. I created Respect Massage to elevate the profession from within by empowering massage therapists to take a stand against sexual solicitations.
I get asked a lot about what pictures therapists should have on their website – what other industry needs to be so sensitive to THAT? Ugh. Well, I got asked so many times and saw so many therapists removing their photos, I knew I had to do something.
WE are not the problem.
Why should we have to hide our faces?
Post Images and Photos of You On Your Business Website
It will help attract your ideal clients if you are clear about who exactly you are marketing to. Having pictures of you working in your space is a great way to demonstrate your skills, professionalism, and expertise. It is also an easy way for your potential clients to get to know you. Remember, a small percentage of people looking at your massage business website are looking for sex. Most of the clients looking at your business want to book a legitimate massage. Market to THEM. Do not let your webpage look like every other massage business out there to play to the lowest common denominator.
How to Design Your Massage Business Webpage
- Do your research. Look to massage businesses that are respected in your area. Look at what is on their website. Then, Google “massage parlor” and see what is on those websites. They are typically very generic with lots of stock photos. The lesson – do not use stock photography!
- Have a photo shoot. Either hire a professional or get a bunch of friends together. Take headshots of you along with photos of you standing near your massage table and in different parts of your office. Then – this is the important part where a lot of massage therapists end up sending the wrong message… Get pictures of you working. Take pictures of you in action that are going to entice your ideal client to work with you. Have models that look like your ideal client. Take photos of you solving the problem they are looking for a solution for with massage therapy. I so often see pictures of cupping marks and hickies and it makes me cringe every time. Yes, they will get “likes” and attention on social media, but from whom? Pictures of a client right after a cupping treatment does not show how you are delivering results or helping heal their injury or illness. Those pictures look intimidating and pain-FULL to potential clients that may or may not be familiar with the technique. The lesson – vanity metrics are not going to fill your massage schedule.
- Download the Respect Massage Logo and Client Policy. Plaster the logo all over your webpage. Make sure the logo is specifically at the top of your business’s site. Imagine you are a potential client looking for a happy ending… if you come across a site that says respect massage – zero tolerance all over it, you will not even try to call that place. The membership statement is available to accompany the RM logo. Check that out HERE. The lesson – the logo works to deter solicitors, use it.
- Now, add some text to your massage business webpage. Avoid listing modalities. Take the opportunity to describe your work in terms of results. Outside of massage therapists, the public does not understand the terminology we use to define massage modalities. Use terms they understand and can relate to. Even a modality as simple as “deep tissue” is often misinterpreted by clients. If you have been practicing for any amount of time as a massage therapist, you know that not everyone’s definition of deep tissue is the same. The lesson – speak to your potential client using terms they understand. Not everyone is a trained massage therapist. Need more help with this? Take my free mini-course on marketing to your clients without naming modailities. Enroll here for free.
- Show your website to your colleagues, friends, and family. DO NOT put a post in a Facebook group with 14,000 massage therapists and ask their opinion. They do not know you or care about you. All the responses you will get are from a bunch of people that just want to hear themselves talk. Show your site to people you trust. Make sure your website is reviewed by massage therapists as well as people that have never had a massage before. Ask them if your message is clear. Ask them if they want to get a massage from you after looking at your webpage. Ask them if there are any photos or wording that may seem inviting to someone looking for a happy ending. I am happy to take a look at your website too. You can make the appointment for a website review HERE. The lesson – share your website with a bunch of people before launching it. Use their feedback to your advantage.
- Now, you are ready to launch your website. At this point, between the Respect Massage logo, your clear photos and text, it should attract your ideal massage clients and deter the rest. If you notice a sudden increase in solicitations, Google yourself and make sure you are not listed anywhere you do not want to be. There are some happy ending sites like rubmaps and harlothub that will list legitimate massage businesses on their sites. They often change the business name slightly. To search, Google your business name, your name, your phone number, and your address all separately. That way, you are likely to find your business if they have changed any of the details. The lesson – Google yourself every once and a while to make sure you are not listed anywhere you do not want to be.
Go For It