How to Choose a Massage Therapy Business Name

How to Choose a Massage Therapy Business Name

When choosing a business name, you can attract the client of your dreams—or the client of your nightmares. Choosing a professional name will help deter clients who are looking for illicit services.  Words to Avoid These commonly used words seem innocent, but when used...
Code Language for Happy Ending Massages

Code Language for Happy Ending Massages

Sexual solicitors will often use code language for happy ending massages. They don’t want to get caught by the authorities for the illegal act of solicitation, so they bait therapists to see if they will go for it. Unfortunately, sometimes the code goes over the head...
How to Screen Massage Clients

How to Screen Massage Clients

Screen massage clients to protect you and your practice from potentially dangerous situations. The purpose of screening your clients is to prevent unwanted clients from entering your practice. It is a delicate dance, however, because most of the clients you will be...
How to Build a Massage Practice Texting Etiquette

How to Build a Massage Practice Texting Etiquette

A new massage therapy client text messages you and you are not sure of their intentions. How do you come across as professional (in case they are a legit client), but still make it clear that you aren’t a happy ending parlor (in case they are looking for . . ....